This is your Buyology

All day, every day, we’re surrounded by sound. But did you know that some sounds have a remarkable influence on our brain – and even our shopping behaviour? In Lindstrom’s ground-breaking $7 million study he explores the truth and lies about why we buy. Lindstrom’s ‘New York Times’ and ‘Wall Street Journal’ international best-selling book is now out in paperback, featuring a new chapter on the Buyology of the recession and how our shopping behaviour has completely changed.

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or, do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

The shocking truth about why we buy...

The Shocking Truth

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

• Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
• Despite government bans, does subliminal advertising still surround us - from bars, to highway billboards, to supermarket shelves?
• Can "Cool" brands, like i-pods, trigger our mating instincts?
• Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
• Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars?

You'll never shop the same way again...

Religion and Buyology

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced -or turned off- by marketers relentless attempts to win our loyalty, our money and our minds.