March 2010

  • Fox Business: Sounds Like Money

    What is the most powerful sound in the world? In this recent interview with Martin Lindstrom FOX Business explores the latest land-grab in Advertising – the fight to brand and own generic sounds? Is it possible to own the sound of a sizzling steak or the sound of a ATM machine? You’ll be surprised to […]

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  • Can Loyalty Survive Recession?

    A lot has happened since the ’80s, when American Airlines initiated the first frequent-flyer program. Needless to say, every airline, and most hotels and rental car companies, around the globe have adopted the idea of rewarding loyal customers. And loyalty programs have worked in almost all cases. That is, until now. This year has become […]

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  • Time/CNN: Now Hear This

    Now Hear This Monday March 1, 2010 By Jeffrey Kluger If you’re like most people, you’re way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials. That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising […]

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