November 2011

  • Fast Company: Generation Y Is Born To Startup

    By Martin Lindstrom: Marketing consultant and author of Brandwashed November 16, 2011 There’s a fundamental difference between the rebels of the past and today: Generation Y are born entrepreneurs. Every generation rebels against their parents. When parents approve, their offspring disapproves. Parent says black, adolescent teen says white. Psychologists who are expert in these matters explain […]

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  • Fast Company: Dangerously Good-Looking

    By Martin Lindstrom: Marketing consultant and author of Brandwashed November 7, 2011 With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we’re so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good. […]

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  • TIME Magazine: Bringing Up Baby in the Digital Age

    By Martin Lindstrom: Marketing consultant and author of Brandwashed  November 4, 2011 By age 2, 92% of American children have an online footprint. What does that do to their psyches? Last year, the Internet security firm AVG reported that 92% of American children have an online footprint before the ripe old age of 2 years old. […]

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  • Net Worlding Blog: Brandwashed – A book review by Bob Morris

    By Bob Morris October 31, 2011 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their opinions of this book and their opinions certainly cover […]

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  • NeuroMarketing: Contagious Dissatisfaction

    by Roger Dooley on 31 October, 2011 Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don’t do a particularly good job of it. Even when it’s too late to fix the actual problem, an apology can mollify that customer and even result in […]

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