April 2012

  • Fast Company: Want To Be More Creative? Get Bored

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – April 4, 2012 Where and when do you do your best thinking? For me, it’s in the pool. As I power up and down the lanes, I rethink what I’ve learned. I now have the time and space to solve whatever problems have arisen. It’s an […]

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  • Fast Company: The Psychology Behind The Sweet Spots Of Pricing

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – March 27, 2012 Thanks to the likes of Louis C.K., Aziz Ansari, and the brains who created Google Wallet, $5 is the new 99 cents. It’s funny what makes customers loosen their purse strings. Have you ever noticed how some stores mark the price of their […]

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