With more than 400,000 new blogs appearing on the web each week, a new branding opportunity has appeared. It's still in its infancy, yet presents a unique opportunity to establish an individual connection with the community, the likes of which has never been seen. And the price of such invaluable access is almost nothing.

Brand blogging is the hottest trend in any marketer's tool box. To date only a few brands have managed to leverage the blog opportunities, however those who have, have received some amazing results. So what is required to build a sold blog strategy to build your brand? What are the implications, the costs and the results you can expect?

In this groundbreaking speech, brandmeister Martin Lindstrom reveals another chapter in the world of branding by exploring the fascinating world of brand blogging. Through many case studies, Lindstrom will explore exactly what brand blogging can lead to in terms of ROI.