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In a world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is an incredible opportunity to build unbreakable branded customer relationships.

Martin Lindstrom is co-author of "Brand Building on the Internet", the first book ever published on the topic. eBusiness Magazine said:

"Reading this book is possibly the best investment of a marketer's time possible at this point in history."

Now in its 3rd edition the book has been sold in more than 14 countries.

The latest contribution from Martin Lindstrom is Clicks, Bricks & Brands published May 2001 in 32 countries. The book, which is written in partnership with Don Peppers & Martha Rogers Ph.d. the team behind the 1-to-1 term, works as a combination of on- and offline with it's introduction of the DualBook concept allowing the reader to be constantly updated on all topics covered in the book.