BRANDchild ™ solves the riddle of kids’ unique relationship with brands. Based on Martin Lindstrom's recent book (co-authored with Patricia B. Seybold), this concept has been hailed by executives at Disney, LEGO, Mattel, Nickelodeon, FoxKids and Coca-Cola as outstanding and groundbreaking. Lindstrom draws on data gathered from the largest study ever conducted on kids’ relationship with brands, comparing children’s behaviors across the United States, Europe, South America and Asia. Sharing his singular insights into both the minds of children and the necessary components of branding, Lindstrom will show you:

• How to target the next generation of consumers
• Why kids are becoming almost as important decision makers as their parents
• The branding and marketing trends of tomorrow