Martin Lindstrom has created the branding strategy for many of the most respected brands in Asia. He is also a key advertising consultant to some of the region's largest advertising agency groups and governments.

Lindstrom's latest presentation, "Branding in Asia" breaks new ground. He discusses newer and more innovative ways to build successful brands in a highly complex market. The presentation offers startling insights into how brands succeed and fail in a market that consists of 2 billion potential customers. It is a specific market that appreciates the concept of brands more than any nation in the western world.

"Branding in Asia" will explores the success criteria required by brands planning to enter the Asian market. It also offer hands-on-tools and advice on the do's and don'ts of building a winning brand in Asia.

Branding expert Lindstrom is a best-selling author in Japan, Thailand, China, Taiwan, Malaysia, India, Australia and New Zealand. His books have been translated into more than ten Asian languages, and in 2005 his conference programs attracted more than 15,000 Asian executives in 19 Asian cities.

Lindstrom's brand management expertise and insights into branding in Asia is incomparable. His mind-blowing presentation offers any executive with plans for an Asian market an instant insight into a world which many see as appealing and fearsome at the same time.

Branding in Asia will help you to:

• Understand the Asian market potential, the competition, and expected return on investment.
• Draw on the experiences established by Asia's top brands.
• Learn about the do's and dont's of building brands in Asia.
• Explore the opportunities currently available for new brands in the Asian market.
• Adapt hands-on brand-building tools, which will equip you to deal with some of the major challenges typically faced when operating in Asia.