Kellogg's has invested in the power of auditory stimulus, testing the crunching of cereals in a Danish sound lab to upgrade their product's "sound quality."

Singapore Airlines has demonstrated the psychological importance of the senses by carefully creating and maintaining an on-board sensory environment. By appealing to all senses (music, fragrance, manner and demeanor mingle in the cabin to evoke the airline's image), the airline has created a holistically branded flying experience.

England’s Barclays Bank introduced freshly brewed coffee to its branches with the deliberate intention of making customers feel at home. The familiar smell relaxes the bank's customers, stimulating emotions not typically associated with such an establishment.

Makes you think, doesn’t it?

Packed with fascinating cases from across the world, Lindstrom analyses the future of branding and shares his unique insights with world-wide audiences. He reveals how brands like Nokia, Singapore Airlines, BMW, Disney, Coca-Cola and Intel are strategically manipulating the concept of sensory branding into their marketing strategies, helping the audience form a view on how their own brands should leverage the concept of sensory branding in the future.

• The next generation of brand building
• How to evaluate and optimize the value of your existing brand by leveraging the concept of sensory branding
• Step-by-step instructions on how to establish a solid sensory branding strategy