About BrandSense

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing ‘new car’ aroma? Or that Kellogg’s trademarked ‘crunch’ is generated in sound laboratories? Or that the distinctive click of a newly opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In Brand Sense perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, Martin Lindstrom, the ‘New York Times’ and ‘Wall Street Journal’ best-selling author and global branding guru, reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study reveals to what extent we are slaves to our senses. Furthermore, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our car door in the same way again.

In Lindstrom’s new paperback edition of Brand Sense he explores how influential our five senses and brands are on younger generations. In partnership with NBC TODAY Show Lindstrom put 11 tweens to the ultimate test. Click the video to watch the astounding result.

An expert on consumer purchasing behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and reveailing secrets of all our favorite brands, Brand Sense reveals how consumers are unwittingly seduced by touch, smell, sound, and more.

Click the buy now button to purchase Brand Sense and click here for more about Lindstrom’s latest study on sound.