Buyology Hard Facts

Book title: Buyology – Truth and Lies About Why We Buy

Hardcover: 256 pages

Lead Publisher: Doubleday Business (October 21, 2008)

Languages: Brazilian, Chinese, Danish, Dutch, English (UK, American, Australia),
German, Italian, Japanese, Polish, Portuguese, Russian and Spanish

ISBN-10: 0385523882
ISBN-13: 978-0385523882
Retail price: $24.95

Distribution: All major websites and retailers

Research size: $7 million, 2081 consumers
Study year: 2007
Research period: 2004-2008

Sponsors: GSK, Fremantle, Hakuhodo and 5 other confidential sponsors
Countries of study: Japan, China, Germany, United States of America and United Kingdom
Lead researchers: Dr. Gemma Calvert, Professor Richard Silberstein

Author: Martin Lindstrom