If you’re curious to learn more about your Buyology—to understand why Apple fans are willing to wait in line for 48 hours to receive a t–shirt; why we just can’t drink a Corona beer without squeezing a wedge of lime into the bottle neck; and why Marcella, a 42-year-old woman from California has more than 500 gifts in her home from Marlboro—then the Buyology Symposium is a must for you.
The Buyology Symposium explores why everything we believe about why we buy
is wrong. Product placement is off track, sex doesn’t sell and the TV commercial is dead in the water. So what’s next for marketing? How can we repair advertising approaches when the basic toolkit for it—and which the $600 billion advertising industry depends on—needs fixing?
Packed with amazing cases, groundbreaking insights and intriguing data, the Buyology Symposium addresses exactly that conundrum: how we replace the broken tools to enhance the success of advertising and branding.
This multimedia show explores what Martin Lindstrom and his global team of scientists have learned from the world’s largest ever NeuroMarketing study. It holds revelations about the advertising of tomorrow, the future of TV commercials, and product placement revelations based in startling insights into our ‘buyology’.
How to Attend the Buyology Symposium
The Buyology Symposium will run in more than 50 countries worldwide during 2008 and 2009. Please select the city closest to you and access updated information on where and when your local Buyology Symposium will run.
Select a Symposium:
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If you’re curious to learn more about your Buyology—to understand why Apple fans are willing to wait in line for 48 hours to receive a t–shirt; why we just can’t drink a Corona beer without squeezing a wedge of lime into the bottle neck; and why Marcella, a 42-year-old woman from California has more than 500 gifts in her home from Marlboro—then the Buyology Symposium is a must for you.
