If you’re curious to learn more about your Buyology—to understand why Apple fans are willing to wait in line for 48 hours to receive a t–shirt; why we just can’t drink a Corona beer without squeezing a wedge of lime into the bottle neck; and why Marcella, a 42-year-old woman from California has more than 500 gifts in her home from Marlboro—then the Buyology Symposium is a must for you.
The Buyology Symposium explores why everything we believe about why we buy
is wrong. Product placement is off track, sex doesn’t sell and the TV commercial is dead in the water. So what’s next for marketing? How can we repair advertising approaches when the basic toolkit for it—and which the $600 billion advertising industry depends on—needs fixing?
Packed with amazing cases, groundbreaking insights and intriguing data, the Buyology Symposium addresses exactly that conundrum: how we replace the broken tools to enhance the success of advertising and branding.
This multimedia show explores what Martin Lindstrom and his global team of scientists have learned from the world’s largest ever NeuroMarketing study. It holds revelations about the advertising of tomorrow, the future of TV commercials, and product placement revelations based in startling insights into our ‘buyology’.
How to Attend the Buyology Symposium
The Buyology Symposium will run in more than 50 countries worldwide during 2008 and 2009. Please select the city closest to you and access updated information on where and when your local Buyology Symposium will run.
Select a Symposium:
The Buyology Symposium Program North America
Welcome
to Advertising 2.0
The Buyology Symposium will commence 23rd October 2008 and will run across North America from February 2009 in corporation with Advertising Age and Brand Manage Camp. Please click on the icon above to download the full day Buyology Symposium program or scroll down to learn more about the U.S. edition of the Buyology Symposium.
FIRST: Brands on the brain (1.5 hours)
What works? What doesn’t? What are brand–builders doing right, and what can we change to optimize marketing plans? Project Buyology’s discoveries and revelations are nothing short of extraordinary. They signal a break with all the marketing rules and make a u–turn on the learning we think we’ve gained through decades of brand-building. This presentation will shock, surprise and truly inspire you. And, most importantly, it will change your entire approach to advertising. It will reorient the way you’ll build brands from now on.
Learn what’s next for market research, now that Buyology has roundly challenged conventional methods.
Discover Buyology’s raft of new and extraordinary marketing techniques. They’ll boost your marketing results.
Examine the groundbreaking consumer contact techniques that spin out of Lindstrom’s global NeuroMarketing project.
Explore fascinating concepts, like Mirror Branding and Somatic Brand Markers.
FOLLOWED BY: Here’s a secret (1 hour)
You’re a victim of subliminal advertising—right now! It was banned back in the fifties, and no–one has touched it since. Or so we thought. The truth is dramatically different. Lindstrom and his team explored the facts behind subliminal advertising and used the brain as the direct source of evidence for it. The revelations are astounding.
Explore the future of subliminal advertising.
Learn what not to do—and what you better do.
Understand the secrets of our consumer brains and how to translate them into brand action.
Secure fascinating knowledge about the next generation of product placement: what will it look like, and how can you make the most of the technique for your brand?
FINALLY: God Inc (1 hour)
Religion has been part of human culture for as long as humans have congregated as communities. Brands have been with us for mere hundreds of years. There’s plenty that the world of branding can learn from the world of religion. Lindstrom and the Buyology team have uncovered parallels and lessons that have astounded the most hardcore scientific teams.
What did the scientists discover when drawing parallels between religion and powerful brands?
Secure a fascinating knowledge about the power of religion as a branding tool.
Learn how to systematically adopt elements from the world of religion into the way you build and market your brand.
Please check the popup window for the conference details.
If you’re curious to learn more about your Buyology—to understand why Apple fans are willing to wait in line for 48 hours to receive a t–shirt; why we just can’t drink a Corona beer without squeezing a wedge of lime into the bottle neck; and why Marcella, a 42-year-old woman from California has more than 500 gifts in her home from Marlboro—then the Buyology Symposium is a must for you.
