Plug into the experience of world-leading brands

Martin Lindstrom and his global team advise some of the world’s top brands on all aspects of brand building and brand optimization. These include McDonald’s Corporation, Heineken, the Walt Disney Company, Microsoft and Nokia. Lindstrom has been recognized as one of the leading branding experts by the Chartered Institute of Marketing. Martin Lindstrom and his team utilize the insights gained from one of the most comprehensive brand R&D programs in the world, developed and overseen by a team of more than 600 researchers, academics, physiologists and scientists, with a sole purpose of inventing new and innovative ways to build and maintain brands of the future.

Martin Lindstrom’s bestselling books BRANDchild and BRAND sense are ranked among the top-twenty best-selling* business books. They contain the teachings he has imparted from multimillion dollar global  research programs. Each publication and strategy aims to question the established orthodoxy with the single purpose of raising the bar in order to redefine new ways of building ever-more powerful brands for the lowest possible investment.

Martin Lindstrom works collaboratively with your board, senior management and department heads to establish a solid understanding of your organization, your brand and your product or service portfolio. Every step is managed by a  result-driven approach tapping into cases, data and experiences established from involvement with more than 100 leading brands across the world.

FOUR AREAS OF BRAND EXPERTISE

Whether your company plans on launching a new brand, optimizing the presence of your existing brand portfolio, or is in the midst of an extensive brand crisis, Martin Lindstrom and his team can offer exceptional and highly result driven branding experience that will meet your brand challenge. Read on to learn more to learn about how Martin Lindstrom and his team might help you …

Brand Platform

What’s required to build a world-leading brand?

Martin Lindstrom and his team analyze your brand’s current performance with the aim of optimizing every step required to establish the best possible foundation for your brands to succeed in future. This includes evaluation and employment of in-house brand and marketing staff, training your team, developing a solid brand and company vision, mission and ambition as well as management of the entire brand design process.

Click here to read a recent article on the topic by Martin Lindstrom or click here to contact us for a more detailed dialogue on the topic.

Brand Expansion

What’s required to secure the ongoing growth of your brand?

Martin Lindstrom’s brand expansion program aims to develop world-class brand strategies tapping into some of the most extensive brand evaluation programs in the world. The team’s unique understanding of what’s required to develop innovative brand strategies, determine the right timing for your brand to extend into new lines or categories or to team up with other brands to optimize its value, has resulted in an outstanding track-record with 11 out of the worlds 100 largest brands on the list.

Click here to read a recent article on the topic by Martin Lindstrom or click here to contact us for a more detailed dialogue on the topic.

Brand consolidation

The growth of your brand isn’t what it used to be – what can you do?

Helping brands to get back on track is probably one of the finest areas of competence Martin Lindstrom and his team represents. Using highly sophisticated brand evaluation methods as well as approaching the entire concept of branding in a fresh and innovative way, will help you secure insights into your brand that you most likely have been unaware of. All this helps to identify the best possible way to put your brand back on track,  and secure an ongoing financial growth of your brands performance.

Click here to read a recent article on the topic by Martin Lindstrom or click here to contact us for a more detailed dialogue on the topic.

Brand Crisis

Is your brand in crisis?

Martin Lindstrom and his team has extensive experience at turning around a brand in crisis.  Crisis can constitute many aspects,  whether it is a brand facing product disappointments in the market, a surprising market attack, or even a country requiring support to re-establish its reputation globally. With only one shot at solving the problem Martin Lindstrom and his team taps into their wide knowledge from based on a raft of client cases in order to formulate the best possible strategy to secure the most effective turn-around carried out in the most efficient manner.

Click here to read a recent article on the topic by Martin Lindstrom or click here to contact us for a more detailed dialogue on the topic.

*Martin Lindstrom’s latest book BRAND sense published by Simon & Schuster, New York was ranked the 16th best selling business book in 2005 in a survey conducted by 1-800-CEO-Read.

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