What is Contextual Branding?

Imagine this scenario: you’re sweltering in temperatures around 92°F. You pass a store that happens to sell Coke. A text message appears on your cell phone: "Check out our special on Coca-Cola! Two for the price of one!" By the time you respond, a "heat wave" promotion will already be offering the special from the store you just passed. This is contextual branding!

In his compelling keynote presentation, branding guru Martin Lindstrom imagines that scenarios like the above are going to change branding forever, that Contextual Branding ™ will be how smart companies brand – and survive – in the future.

At this presentation you’ll identify:

• The next generation of interactive marketing and media planning
• How brands need to be flexible enough to change and adjust their existing structure in order to survive
• Step-by-step instruction on how to establish a solid Contextual Branding ™ strategy