If you remove the logo from most financial advertising, you will end up with a pile of brochures, ads and direct mail items that all look alike. What has determined the identical image that most financial institutions have adopted? Is there a fear to separate that inhibits the industry's ability to create break-through marketing and branding campaigns?

In this highly provocative presentation, brandmeister Martin Lindstrom puts the financial industry under the microscope and compares it to other industries that he believes they should be learning from. The aim is simple.

To find new and innovative avenues for the industry to take in order to achieve a substantially better ROI.