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Biography collection on Martin Lindstrom, Brand Futurist
Click here, to download recent endorsements and reviews on Martin Lindstrom's writing and on-stage preformance.
Version: Ultra short (24 words)
Martin Lindstrom is recognized by the Chartered Institute of Marketing as one of the world's primary branding gurus. Lindstrom is a Fortune 100 brand adviser and bestselling author of several books including his latest BRAND sense published on Simon & Schuster New York.
Visit BRANDsense.com to learn more.
Version: Short (44 words)
Martin Lindstrom is recognized by the Chartered Institute of Marketing as one of the world's primary branding gurus. He is an advisor to several Fortune 100 brands including Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft. His latest bestselling book BRAND sense is published on Simon & Schuster New York.
Visit BRANDsense.com to learn more.
Version: Medium (84 words)
Martin Lindstrom, a bestselling author, is recognized by the Chartered Institute of Marketing as one of the world's primary branding experts. He is a former BBDO executive, Global Chief Operating Officer of British Telecom/LookSmart, and founder and CEO of BBDO Interactive Europe and Asia Pacific.
Lindstrom is an adviser to several Fortune 100 brands including Disney, Mars, Pepsi, LEGO, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft. Lindstrom is a member of the U.S. Yellow Pages board. His latest highly acclaimed book; BRAND sense, written in partnership with Philip Kotler is published on Simon & Schuster New York.
Visit BRANDsense.com to learn more.
Version: Extensive (264 words)
Martin Lindstrom, born 1970, founded his own advertising agency at the age of 12. Needless to say, Lindstrom has a highly unusual background.
The rapid rise of his career has made him one of today's most respected branding gurus in the world according to the Chartered Institute of Marketing. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, LEGO, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft. Lindstrom is a former global COO of British Telecom/LookSmart, BBDO executive, founder and CEO of BBDO Interactive Asia, and co-founder of BBDO Interactive, Europe, both of which grew to become their region's largest Internet solution companies.
Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based. It makes branding the driver of sales and profits, and consequently the centerpiece of business.
Lindstrom has a reputation for earning "a guaranteed standing ovation" at his compelling lectures on 360-degree branding, and this accompanies his popularity as a columnist. Lindstrom publishes his observations on branding in a weekly column, which reaches a global audience of more than one million people in thirty countries. His books on branding written with industry icons such as Don Peppers, Martha Rogers, Patricia Seybold and Philip Kotler are sold worldwide and have been translated into more than 15 languages.
Lindstrom’s latest highly acclaimed book; BRAND sense, written in partnership with Philip Kotler is published on Simon & Schuster New York.
Visit BRANDsense.com to learn more.
Version: Comprehensive(458 words)
Martin Lindstrom started young. He won a competition and was declared the best LEGO builder in Northern Europe. It didn't stop there. He then set about developing a LEGOLAND in his parents' back garden. In his first year of opening, he had over 1,000 paying visitors.
Two senior LEGO executives visited his LEGOLAND, and offered him a trainee position. So at the age of 12, Martin Lindstrom began working in LEGO's Design Department. At the same time he developed a fascination with marketing, so he set up his own small marketing company, and helped his mother sell her beauty products. After selling his agency he went to the European Academy of Advertising, and was subsequently offered seven jobs at top agencies. After much deliberation he accepted a role at the global giant BBDO, and became an advertising executive. He then went on to form BBDO Interactive Europe; three years later he founded BBDO Interactive Asia, both of which grew to become the largest Internet solution company in their region.
By the age of 30, he was appointed global COO of British Telecom/Looksmart. Working out of London and Sydney – his main role was to establish a global operation with offices across 18 countries.
These were startling beginnings for Martin Lindstrom who's still in his early thirties. According to the Chartered Institute of Marketing, Lindstrom is one of today's most respected branding gurus in the world. He sits on several boards globally, and his blue-chip client list includes Mars, American Express, Mercedes-Benz, Reuters, Visa, Pepsi, McDonald's, Kellogg's, Ericsson, Yellow Pages and Microsoft.
Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based, all supported by global studies conducted by a team of more than 600 researchers. The CEOs of McDonald's, Mattel, LEGO and Disney have all endorsed Lindstrom work and vision making branding the driver of sales and profits, and consequently the centerpiece of business.
At his revolutionary lectures on 360-degree branding, Lindstrom has a reputation for earning "a guaranteed standing ovation", and this accompanies his popularity as a columnist. Lindstrom publishes his observations on branding in a weekly column, which reaches a global audience of more than one million people in thirty countries. Additionally his brand shows which, during 2004, will be held in 49 cities across 29 countries. His last four books on branding written with industry icons such as Don Peppers, Martha Rogers, Patricia Seybold and Philip Kotler are sold worldwide and have been translated into more than twenty languages.
Lindstrom’s latest highly acclaimed book; BRAND sense, written in partnership with Philip Kotler is published on Simon & Schuster New York. Visit BRANDsense.com to learn more.
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