Webogram Power
	We\'ve all done it. We\'ve entered a store planning to purchase a single item -- a set of bags for the vacuum cleaner or perhaps some tomato paste. Then, before you know it, we\'re at the checkout with vacuum cleaner bags, a new vacuum cleaner, extension cords, optional attachments, an extra two-year warrantee, and maybe some tomato paste.
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	Smashing Your Brand
	Back in 1915 Earl R. Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark. And then, even if broken, a person could tell at first glance what it was. Taking his inspiration from the pod of the cocoa bean, Dean produced a bottle with ridged contours. He succeeded beyond his wildest dreams. This led to the Coca-Cola Company’s contourization strategy, which used the shape to emphasize the very brand. The bottle he designed was the classic Coke bottle, which has become one of the most famous glass icons ever. The bottle is still in service, still recognizable, and been passing the smash test for every generation over the last 80 years.
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