Webogram Power
	We've all done it. We've entered a store planning to purchase a single item -- a set of bags for the vacuum cleaner or perhaps some tomato paste. Then,... more
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	Smashing Your Brand
	Back in 1915 Earl R. Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark.... more
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	Give Your Brand Away, Part 3: Community Building, Step by Step
	For the last couple of weeks I've been looking at the phenomenon of brand communities -- audiences of brand devotees who spontaneously and voluntarily... more

	Give Your Brand Away, Part 1
	What do Coca-Cola, Harley-Davidson, and LEGO have in common? All are highly dependent on brand communities. We dream of communities. Some of us have nightmares.... more

	Find the Passion (Give Your Brand Away, Part 2)
	Last week I started discussing brand communities. The brand community is a phenomenon that has, since the advent of the Internet, grown so significantly... more

	Multichannel Planning Equals Maximum Brand Awareness
	At last! The veracity of a long-held assumption has been demonstrated. The Internet does build brands. According to hot-off-the-press research from... more