Complimentary Articles
The Living Brand Manual
  At a British Airways counter recently, I noticed an elegantly attired man trying to squeeze his over-large hand luggage into one of those luggage size-indicator... more
 

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See Your Brand Vision
  Before you can tell people what you want them to think about you, you must know clearly who you are. A quick review of most corporate sites reveals a disappointing... more
 

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Religious Branding
  My father always said not to talk about religion, politics and money. So right here and now I’m going to break the first rule by revealing some of my... more
 

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Do You Provide Customer Disservice
  I'll bet you've called some corporation, been connected to the call centre, and been put on hold. After what seems like hours of waiting, you're told your... more
 

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Brand Inspirations from the Far East
  As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some... more
 

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Blogs
  You can’t avoid them – the blogs. They’re so plentiful that the opinions they offer are forming part of news reports. Given the evident potency of... more
 

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Absolut Branded Language
  Disney, Kellogg's, and Gillette are three completely different brands with one commonality. Over the past decade, they've established a branded language,... more
 

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mBranding
  Let me ask you a difficult question: How on earth would you build your brand on a canvas smaller than a matchbox? What if you could use only one color... more
 


The Talking Brand
  When the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks.... more
 


Can Truth Kill Brands?
  A free voice has always been sought-after. Just think about the Second World War and the resistance movements' creation of independent radio.

Each... more
 


Clicks, Brands And Mortar
  Firms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true losers... more
 


Real-Life Branding
  Yesterday, I happened to pass an elderly couple who were unlucky enough to have their car break down halfway up a hill. They had only one choice: push... more
 


Non-Bland Brand Building
  Sometimes, irony is the best way to break down barriers. And sometimes, it can be the best tool in the brand-building battle.

We've all resorted... more
 


Once Upon a Time, There Was a Wonderful Brand
  The year was 1895. King Camp (his real name) stood before his shaving mirror, as he'd done many times before. A new thought occurred to him. His cut-throat... more
 


Sensory Brand Management: It Makes (Five) Senses
  Most marketing plans appeal to only two senses: sight and hearing. Why so limited? How come almost all marketing and brand building concentrate on two... more