Tweenspeak
	Did you know that close to 80 per cent of all brands purchased by parents – is controlled by their children? You may be surprised to learn that a whopping... more
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	The Situation Placement Game
	Situation placement creates a brand image in the consumer's mind around an initial product, and then builds follow-up products around the constructed notion.... more
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	The Situation Placement Game Part 2
	Last week we spoke about how product placement has turned into become situation placement – the question is however “How in earth do you create such... more
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	Contextual Branding
	When I first surfed the Net, some six years ago, I clicked on every banner ad that came before me. I reckon this was, not so much because I was in desperate... more
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	Unity, Fraternity, Loyalty
	Last week I introduced that all-important subject, loyalty, promising that this week I'd continue by discussing the fundamentals. These are the things... more