Stop Guessing
	Over the years, promotional tools have become oft-used weapons in the brand marketer's arsenal, employed by thousands of brands to attract and retain customers.... more
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	Playing the Brand Game
	If I scroll through your media plan I’m sure it will contain all the usual and well-known media options, TV and Radio ads, the print ads and the outdoor.... more
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	Opinionated Branding
	Have you ever hears about a brand rejecting customers? Probably not – every brand we know are desperate to attract more customers - and the customers... more
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	Future of Marketing
	Marketing isn’t what it used to be. In 2003, advertising spending across the world increased on average by 3.6% - however the returns from that spend... more
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	Contextual Branding
	When I first surfed the Net, some six years ago, I clicked on every banner ad that came before me. I reckon this was, not so much because I was in desperate... more
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	Brand Republic
	Some might ask them selves what went wrong when Heinz released a new ketchup – not in the traditional red colour – but in blue! The official statement... more
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	Brand Building not Bland Building
	Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?... more
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