Articles : New technologies
Phishing for Brand Value
  Imagine you went down to your local bank, the one just around the corner, to discuss retirement plans. Imagine you did so because you\'d been receiving letters from your bank manager for the past 21 years. He\'s a great guy. He knows you and your family\'s finances better than you do yourself.

I agree - let\'s stop right there. It\'s too far-fetched. I can\'t imagine it, either.

First of all, you probably never receive real letters from your bank anymore. Second, there\'s no longer a bank just around the corner. Third, your bank manager has evaporated and been supplanted by a call centre. That call centre makes anonymity into a fine art by adding that special, impersonal touch. Every time you call and put in the requisite time on hold, you eventually speak with some new person who deals inadequately with your apparently stupid questions and who ensures everything you discuss is forgotten the minute you hang up.
 

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