Branding Strategy Articles by Martin Lindstrom

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<TEXTAREA rows=4 cols=80 name=rssdescription[62]><TEXTAREA rows=4 cols=80 name=rssdescription[62]>When... <a href="/index.php/cmsid__list_articles/__62">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Word Of Mouth.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Webogram Power</FONT></TD></TR>
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<TD>We've all done it. We've entered a store planning to purchase a single item -- a set of bags for the vacuum cleaner or perhaps some tomato paste. Then,... <a href="/index.php/cmsid__list_articles/__61">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Webogram Power.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Turn Customers Into Marketers</FONT></TD></TR>
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<TD>P2P marketing is hardly a new phenomenon, however it is a phenomena that is about to be leveraged to unprecedented heights using our next generation of... <a href="/index.php/cmsid__list_articles/__57">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Turn Customers into Marketers.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Three Step Brand Check Up</FONT></TD></TR>
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<TD>Sorry, but this is for your own good. Open wide. Say, "Uniqueness, consistency, consumer focus." Well, say what you like, so long as you use your brand's... <a href="/index.php/cmsid__list_articles/__56">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Three Step Brand Check Up.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Tell The Truth</FONT></TD></TR>
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<TD>Some years a go a British real-estate chain decided to go the totally reverse way when selling houses and apartments. We all know the usual real-estate... <a href="/index.php/cmsid__list_articles/__51">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Tell the truth.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>ROI Branding</FONT></TD></TR>
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<TD>The days where branding was all about big budgets and doubtful return on investments is long gone. Even though the big brand image campaign still might... <a href="/index.php/cmsid__list_articles/__43">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/ROI Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Over Deliver</FONT></TD></TR>
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<TD>For most manufacturers this initially would sound like a nightmare – but is it? <br><br><br>Recently I checked into The Peninsula Hotel in Chicago. Knowing... <a href="/index.php/cmsid__list_articles/__38">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Over deliver.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>How to Rip Out the Competition in One Go</FONT></TD></TR>
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<TD>Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The... <a href="/index.php/cmsid__list_articles/__32">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/How to rip out the competition in one go.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Emotional Ties</FONT></TD></TR>
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<TD>A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on... <a href="/index.php/cmsid__list_articles/__27">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Emotional Ties.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Creative Thinking is Required</FONT></TD></TR>
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<TD>Some years ago, an Australian takeout pizza place used an untraditional channel in an attempt to boost sales. Traffic was slow. Hardly anyone visited the... <a href="/index.php/cmsid__list_articles/__24">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Creative Thinking is Required.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Country Branding</FONT></TD></TR>
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<TD>While the whole world was celebrating New Years Eve one country had another point on the agenda – to leverage those pressures seconds after the clock... <a href="/index.php/cmsid__list_articles/__22">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Country Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Brand Survival</FONT></TD></TR>
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<TD>As the international financial downturn continues, so does the test of branding. <br><br><br>I’m sure you’d agree with me that the easiest strategy for... <a href="/index.php/cmsid__list_articles/__18">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Brand survival.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Brand Alliances Put to the Test</FONT></TD></TR>
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<TD>I'll bet that, more than once in your career, you've pondered the risk of teaming up with some other brand in a co-branding deal. The deal probably looked... <a href="/index.php/cmsid__list_articles/__12">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Brand Alliances Put to the Test.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home</FONT></TD></TR>
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<TD>How do you achieve effective, branded e-letters? Well, last week I introduced the idea of branded e-mail, and I'll explore the topic further this time,... <a href="/index.php/cmsid__list_articles/__1051">more</a></TD></TR>
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<TD><FONT color=#000000 size=4>A Personal Recipe for Branding Success</FONT></TD></TR>
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<TD>Some time ago, I checked into a hotel in Hong Kong. The receptionist handed me a bunch of business cards. They weren't the hotel's business cards but my... <a href="/index.php/cmsid__list_articles/__1063">more</a></TD></TR>
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