The Situation Placement Game
	Situation placement creates a brand image in the consumer's mind around an initial product, and then builds follow-up products around the constructed notion.... more
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	The Situation Placement Game Part 2
	Last week we spoke about how product placement has turned into become situation placement – the question is however “How in earth do you create such... more
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	Fake Branding
	Have you ever noticed the way you head straight for your usual brand on the supermarket shelf, without even considering the others? It’s almost like... more
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	Centre Stage Branding
	How many times did you hear the name "Evian" in the news last week? The stories in which you heard the name mentioned weren't about the brand Evian but... more
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	BRANDchild
	You may be surprised to learn that close to 80 per cent of all brands purchased by parents is controlled by their offspring. But what will undoubtedly... more
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