Branding Strategy Articles by Martin Lindstrom

Complimentary Articles

<TEXTAREA rows=4 cols=80 name=rssdescription[62]><TEXTAREA rows=4 cols=80 name=rssdescription[62]>When... <a href="/index.php/cmsid__list_articles/__62">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Word Of Mouth.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Smash Your Navigation</FONT></TD></TR>
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<TD>Back in 1915 Earl R. Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark.... <a href="/index.php/cmsid__list_articles/__48">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Smash your navigation.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Sensory Branding</FONT></TD></TR>
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<TD>Most marketing plans appeal to only two senses: sight and hearing. Why so limited? How come almost all marketing and brand building concentrate on two... <a href="/index.php/cmsid__list_articles/__45">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Sensory Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Is Harry Committing Suicide?</FONT></TD></TR>
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<TD>A quick quiz: What do toothpaste, toothbrushes, chocolate, CDs, hair gel, building blocks, games, calendars, films, chewing gum, cups, and... (could I... <a href="/index.php/cmsid__list_articles/__33">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Is Harry Committing Suiside.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Cross Channel Branding</FONT></TD></TR>
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<TD>Five years ago, you were likely to be asked, "What's your Internet strategy?" Today's question is,<br>"What's your channel strategy?" <br><br><br>If within... <a href="/index.php/cmsid__list_articles/__25">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Cross Channel Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Country of Origin as a Branding Statement</FONT></TD></TR>
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<TD>Imagine that I told you of a product that I knew nearly nothing about. I didn't know what its price was, what any of its unique features were, or even... <a href="/index.php/cmsid__list_articles/__23">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Country of Origin as a Branding Statement.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Contextual Branding</FONT></TD></TR>
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<TD>When I first surfed the Net, some six years ago, I clicked on every banner ad that came before me. I reckon this was, not so much because I was in desperate... <a href="/index.php/cmsid__list_articles/__21">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Contextual Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>Brand Your Navigation</FONT></TD></TR>
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<TD>Back in 1915, Earl R. Dean, who was working at the Root Glass Company, was asked to design a bottle. The brief required that Mr Dean produce a design which... <a href="/index.php/cmsid__list_articles/__19">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/Brand your navigation.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>BRANDchild</FONT></TD></TR>
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<TD>You may be surprised to learn that close to 80 per cent of all brands purchased by parents is controlled by their offspring. But what will undoubtedly... <a href="/index.php/cmsid__list_articles/__9">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/BANDchild.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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<TD><FONT color=#000000 size=4>B2Branding</FONT></TD></TR>
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<TD>Let's discuss a product category that's excruciatingly boring: rolling bearings and seals. I want to look at SKF, one of the world's largest manufacturers... <a href="/index.php/cmsid__list_articles/__8">more</a></TD></TR>
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<P><A href="http://www.martinlindstrom.com/pdf/articles/B2Branding.pdf" target="_blank"><FONT color=#cc0000>Download (PDF Format) »</FONT></A> </P>
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