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Word of Mouth |
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When a customer complains about your product, service, guarantee, or Web site, it's not always because the quality was lousy. It may have been because... more |
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Smash Your Navigation |
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Back in 1915 Earl R. Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark.... more |
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Sensory Branding |
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Most marketing plans appeal to only two senses: sight and hearing. Why so limited? How come almost all marketing and brand building concentrate on two... more |
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Is Harry Committing Suicide? |
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A quick quiz: What do toothpaste, toothbrushes, chocolate, CDs, hair gel, building blocks, games, calendars, films, chewing gum, cups, and... (could I... more |
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Cross Channel Branding |
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Five years ago, you were likely to be asked, "What's your Internet strategy?" Today's question is,
"What's your channel strategy?"
If within... more |
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Country of Origin as a Branding Statement |
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Imagine that I told you of a product that I knew nearly nothing about. I didn't know what its price was, what any of its unique features were, or even... more |
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Contextual Branding |
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When I first surfed the Net, some six years ago, I clicked on every banner ad that came before me. I reckon this was, not so much because I was in desperate... more |
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Brand Your Navigation |
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Back in 1915, Earl R. Dean, who was working at the Root Glass Company, was asked to design a bottle. The brief required that Mr Dean produce a design which... more |
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BRANDchild |
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You may be surprised to learn that close to 80 per cent of all brands purchased by parents is controlled by their offspring. But what will undoubtedly... more |
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B2Branding |
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Let's discuss a product category that's excruciatingly boring: rolling bearings and seals. I want to look at SKF, one of the world's largest manufacturers... more |
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