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Official Martin Lindstrom Quotes
“A global brand building strategy is, in reality, a local plan for every market.”
Martin Lindstrom, Clicks, Bricks & Brands
“Brand handling synergy means developing and communicating your company’s values and identity consistently.”
Martin Lindstrom, Clicks, Bricks & Brands
"Brands are created in our minds."
Martin Lindstrom, Brand Building on the Internet
"B2B customers are B2C customers after 5pm – that’s why B2B branding is just as important as B2C branding."
Martin Lindstrom
"A brand is more than a word. It is the beginning of a lifetime dialogue."
Martin Lindstrom, BRANDchild™
"Your vision is your corporate brand DNA."
Martin Lindstrom, Brand Building on the Internet
"Kids and teens are the permanent mystery in marketing. All marketers talk about them, no-one quite understands their significance and everyone would like to think they appeal more to this group than they actually do."
Martin Lindstrom, BRANDchild™
"A brand alliance is more than just two companies sharing their brands. It is the beginning of a new brand thinking which very well might change your company forever.”
Martin Lindstrom
"Your brand represents the sum of all the minds and souls of every single person that comes into contact with your company over time.”
Martin Lindstrom, BRANDchild™
"Every online customer impression counts. It can either build or tear down your brand.”
Martin Lindstrom
Official Quotes about Martin Lindstrom
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
Robert A. Eckert, CEO & Chairman, Mattel Inc.
“The combination of visual and audio stimuli delivers a 2 + 2 = 5 impact when building brands. It further pays to trigger other sensory channels-taste, touch, smell - to enhance the total impact. This is Martin Lindstrom's basic message, and he illustrates it beautifully through numerous cases with compelling arguments.”
Philip Kotler
"Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management."
Alex Hungate, Chief Marketing Officer, Reuters Group
"Creative, insightful, compelling, - it will help you brand sear through the world of commercial clutter"
Torben Ballegaard Sørensen, CEO, Bang & Olufsen
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -touch, taste, smell, sight and sound. "
Andre Lacroix, CEO & Chairman, Euro Disney
"The book will transform the way marketers approach the entire concept of branding."
Charlie Bell, CEO & Chairman, McDonalds Corporation
“BRANDchild is a must-read book if you want to communicate with and market to young people. Lindstrom provides fascinating data and stories talking you into the mental and emotional life of this new generation, who are distinctly different from us Baby Boomers.”
PHILIP KOTLER, Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management
"Martin Lindstrom’s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom in these pages.”
STAN RAPP, Chairman, MRM partners Worldwide, Co-Founder of Rapp Collins and Co-Author of the MaxiMarketing Trilogy
“When someone qualified challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this in his new book BRANDchild.”
KJELD KIRK KRISTIANSEN, President and CEO, The LEGO Company
“A real thought-provoker for marketing and business people. BRANDchild is a wonderful tool.”
STAN DAVIS, Author of Blur and It’s Alive
“BRANDchild will be a valuable addition to our industry’s literature”
LESTER WUNDERMAN, Co-founder of Wunderman Cato-Johnson
“Users rule the attention economy: if they don’t click, you don’t have a business. Lindstrom knows their click streams and tells you what users want. Listen or be doomed as your site suffers death by back-button.”
DR. JACOB NIELSEN, web usability guru and author
“Lindstrom writes the finest, clearest, succinct and helpful articles on where to focus marketing efforts I have ever read. Coming across genuine 'nuggets' like this remind me why Lindstrom's ClickZ column's are always a 'must read'.”
FRANK J. HANNAFORD, Chief Technologist, Forefront Technical Services
“CLICKS, BRICKS & BRANDS - Innovative and novel approach to 21st century writing – a virtual must read.”
GEORGE VRADENBURG III Senior Vice President and General Counsel, AOL Time Warner
“Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built the manual for the next generation leap. A must read!”
DAVID SCOTT CARLICK, Co-Founder of Double-Click
“Martin Lindstrom understood the wisdom of the net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.”
SETH GODIN, Author of Permission Marketing
If you plan on doing any business with tweens anytime in the next ten years, you'd better study BrandChild today. Gives us deep insight into the community needs of group valuations of this powerful group of kids who deserve our financial respect.
Don Peppers and Martha Rogers Ph.D., co-authors of the one-to-one book series, www.1to1.com
Please click here for more endorsements on Martin Lindstrom.com
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