Look at Me Now! Personal Branding on TODAY Show (Part 1)

New York City. In a world growing increasingly more obsessed by celebrities, we tend to overlook one important fact: as individuals, celebrities have pretty much mastered the art of turning themselves into powerful, eye-catching and memorable personal brands. Think Madonna, Paris Hilton, Brad Pitt  even Barack Obama. What can we learn from them? In Part 1 of this riveting TODAY Show segment, Lindstrom concludes that by mimicking some of the fundamental rules employed by celebrities, we have the power as individuals to develop ourselves into a influential personal brand. To find out what these rules are, and other essential tips on personal branding, play this video.