 | Title: Boring to boring
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Views: 10627
Rating:  (4.4/5)
San Jose, U.S.A.: We call it business-to-business, but perhaps B2B should stand for ‘boring to boring’. Business customers are people too. Their personalities don’t suddenly fade to grey when they arrive at work. At heart we all maintain our need for humor, wit, creativity and color, even when embroiled in the black and white of daily business affairs. B2B brands need to capture their customers’ attention by recalling them from their office personas and reminding us all that brands bond with humans. |
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