 | Title: Product placement peril
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Views: 17223
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London, United Kingdom: How well does product placement really work? Coca-Cola spent a fortune as the key sponsor of the Beijing Olympics, yet most Chinese citizens were under the impression that Pepsi was the chief support. Martin Lindstrom’s Project Buyology tested product placement, examining the brains of over 2,000 consumers around the world with fMRI technology. The shocking findings are that product placement, as we know it, is a massive waste of advertisers’ money. |
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