 | Title: Rights of ritual
Running Time:
Views: 10513
Rating:  (4.3/5)
London, United Kingdom: Are you superstitious? It’s likely you claim not to be. But Project Buyology, the largest neuromarketing study ever conducted, confirms that our brains are hardwired to be seduced by superstition as a form of ritual. All over the world, car accidents increase on Friday the 13th. Building floors jump from number 12 to 14. American Airlines planes have no row 13. The seduction of superstition and ritual is used cleverly by marketers. Guinness and Corona beer and Magners cider are just three products whose popularity has been partly secured by the consumption ‘rituals’ that accompany them. |
|
|
|
|
|
 |
Play Video
Please choose your player and connection speed to begin watching video.
|
