 | Title: Seth Godin interview: Anyone for charity?
Running Time: 05:48
Views: 14674
Rating:  (3.87/5)
Martin Lindstrom interviewes Seth Godin, the bestselling author of "The purple cow", "Meatball Sundae" a.o., about the nature of charity. Godin gives os something to consider, for instance the fact that a lot of people are allmost proud of not donating anything to charity at all. Another point is that there are numerous individual reasons for people to give away money without considering having anything in return. For that reason, says Godin, it is allmost imposssible to wrap a charity concept around a brand, so perhaps it is not necessary to try and do so. Bottomline is, according to Seth Godin, that we will still be cheated and lied to by cynical producers, but in the end, when a company really stand up for a good cause like the climate and connects with people who care, it will almost certain become a success.
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