 | Title: The icing on the cake
Running Time: 03:35
Views: 3228
Rating:  (4.63/5)
VIENNA, AUSTRIA From the Hotel Sacher in Vienna, Martin Lindstrom reports on the value of branded rituals. Since 1832, the Sacher Torte, a distinctive chocolate cake, much-copied but rarely replicated, has been synonymous with Vienna, and this tradition has become a key component in the branding of the elegant Hotel Sacher. |
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