 | Title: Consumer power in a flash
Running Time: 04:02
Views: 13618
Rating:  (4.4/5)
BELGRADE, SERBIA It all started in the small German city of Braunschweig. A ‘flashmob’ descended on a local McDonald’s, an event caught on camera and viewed around the world through YouTube.com. Join Martin Lindstrom as he interviews Bane Knezevic, President Western Division - McDonald’s Europe and President & CEO - McDonald’s Germany, to learn how McDonald’s Germany is making the most of consumer power by playing the game – and building the brand at the same time.
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