Appeared on TODAY on Thursday 8/1/09

Author Martin Lindstrom sits down with TODAY’s Meredith Vieira to talk about his new book, “Buyology: Truth and Lies About What We Buy,” which explains the scientific reasoning behind purchasing habit. Martin discusses how marketers use subliminal advertising in a new way to bolster their brand recognition.

http://www.msnbc.msn.com/id/21134540/vp/27278164#27278164