Video Archive

Lindstrom in action! Browse through the dynamic world of Lindstrom video archives, past and present. A rich library of footage (none of it Oscar winning performances, sadly) that will keep you enthralled, entertained and educated. No popcorn required.

Finally, sandwiches that make you go green!

The recent Tokyo Designer week, which integrates the aspirations of design, technology and the environment in one show, and which provides a sneak preview of the future, left visitors with one powerful impression – brands will not survive if they cannot demonstrate real environmental support. One particular brand that caught […]
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Sex in the City – are you buying this?

When clothing and accessories retail giant XOXO decided to parade 2 sexy young women in a 5th avenue window around peak Christmas shopping time, it seemed they knew just what they were doing. Or did they? It’s risky business using sex as a means of luring consumers in to your […]
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Small Budget + Fresh Thinking = Big Profit

Want to sell more without increasing your marketing budget (in fact, you can decrease it)? While recently in Shanghai I came across three classic examples of marketers who clearly ‘get it’ when it comes to leveraging the power of unconventional advertising to get noticed – and get sales! In the […]
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Really move like an Egyptian!

In a country of 20 million bodies, putting together a campaign to motivate everyone to suddenly start exercising, particularly when going to the gym has always been reserved for the privileged few, could be the mother of all challenges. Except if you’re Golden Gym, that is. They came up with […]
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Micro-serving

Martin Lindstrom is telling about the brilliant single-serving-concept, introduced in the Philippines capitol by the Swiss Nestlé company a few decades ago. The whole idea is to offer small amounts of various products like coffee, tea, perfume, chocolate and so on for the costumers to buy, even if they have […]
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How global giants used their noodles to win over local market share

Here’s an enterprising story to brighten any recessionary spirits. It’s the old one about how to build a brand while shedding costs – with a new twist! In Japan, some of the bigger, more recognized noodle brands are teaming up with local eateries, and the result is win-win. The brand […]
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Brand on the Run – How to Start a Successful Event!

Does it pay off to sponsor a sport event? One of the persons behind the annual Milo Marathon in Manila explains the philosophy behind Nestlé’s engagement in making Philippine people running big scale. On one year it is about 200.000 runners challenging themselves on the classic marathon distance, making it […]
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Diesel

From the international fair of luxury furniture in Milan, Italy, Martin Lindstrom is explaining how the fashion brands more and more team up with the furniture business. With Armani starting their so called casa-concept Diesel is next in line to take over the baton by releasing a whole new line […]
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A jewel on your finger – another jewel on the island of Bali

Martin Lindstrom has visited the exquisite Bvlgari Hotel Resort in Bali and interviews the general manager, Robert, in order to understand how the 125 years old Italian jewellery firm has been able to transform their famous brand from jewels and watches into the business of hotels and restaurants. The general […]
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And introducing…The Recession Brand!

It had to happen: a brand that acknowledges the recessionary times we live in, and how, through a truly inspired marketing idea, everyone stands to win. How does it work? Let’s say you went out and splurged on a really expensive (is there any kind?) Louis Vuitton handbag– but shortly […]
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15 Seconds of Fame – Literally!

Promising shoppers a truly unusual gift with purchase, the brand new American Eagle store in Times Square, New York, will splash your face on a giant billboard positioned outside the shop, twice in 15 seconds. There you have it: your name, your face, New York City, 8.5 million people, 15 […]
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40-Minutes

HONG KONG, CHINA: Martin Lindstrom this time focuses on the new generation of product placement at it takes place om the internet in China, where youngsters spend more time on the net than on watching TV. In the succesful net-series “Lucys diary” the consumers are participating in deciding what Lucy […]
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Disney introduces its new look store (with a little help from its friends)

When the charm ran out of the Disney Stores, they found new inspiration from an unexpected source…Steven Jobs. Turns out Apple’s maestro, whose 5th Avenue store happens to sell more product per square foot than any other retail store worldwide, knows a thing or two about how to design retail […]
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Land of Rising Brand Giants

Given today’s shifting global brand landscape, it might surprise you nevertheless to learn that the headquarters of some famous brands are not where you’d expect them to be. Toblerone, Rolls Royce, Volvo, to name but a few, have all taken up residence on foreign shores. Just recently, Swedish automaker Volvo […]
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This could be Canada’s greatest export, ever, eh!

Forget Wayne Gretsky, Celine Dion and Dan Akroyd. Canada’s hottest new export to its southern neighbors is an unlikely (and dead) ex-hockey legend, one Tim Horton. Martin Lindstrom visits Ohio and one of the 340 Tim Horton restaurants now in the USA (and spreading fast). This is a Canadian success […]
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