It had to happen: a brand that acknowledges the recessionary times we live in, and how, through a truly inspired marketing idea, everyone stands to win. How does it work? Let’s say you went out and splurged on a really expensive (is there any kind?) Louis Vuitton handbag– but shortly afterwards got consumed with guilt. What Milan Station offers is a place for you to return your bag, and get paid 70% of the original purchase price. The bag is then kept “on ice” for three months. At that time you can choose to reclaim your bag, or if you would rather not, Milan Station will put it on sale in their store. These are the mechanics of a true recessionary brand in action, demonstrating how to be versatile in your offering with far less available consumer spending around.