Want to sell more without increasing your marketing budget (in fact, you can decrease it)? While recently in Shanghai I came across three classic examples of marketers who clearly ‘get it’ when it comes to leveraging the power of unconventional advertising to get noticed – and get sales! In the first example, a local manufacturer of electrical fans placed a large billboard of their product on a building aimed directly at Shanghai’s largest building – which has an unusual wave structure as part of its architectural design. The result – it looks as though the fan’s power created the building’s ripple effect. A brilliant idea that tripled sales for the company, as did the manufacturer of China’s alleged strongest glue, who demonstrated their product’s efficacy with outstanding results on one of the region’s impressive suspension bridges. And lastly, Pantone Pro-V used the gap between escalators in a downtown location to convert into long, silky hair, giving escalator riders the opportunity to admire the sheer benefits of this product. Unusual? Absolutely. Memorable? Definitely!