The Ministry of Common Sense is (almost) here : Jan 2021
What do guns, burglar alarms and condoms have in common? Their sales all boomed in 2009, with condom sales jumping 22 per cent over the same period in 2008. But why? The answer can perhaps be found in Nigeria and Chile – two countries I visited on my world tour promoting Buyology. Surprisingly neither of […]
Read Moreby Brand consultant, Martin Lindstrom Perfect branding really the best way of building brands? Up until recently this might have been true. Asking Martha Stewart fans they would have agreed with me. Year after year the ever-perfect Martha have been dishing up one perfect decoration advice after another. And yes they were really perfect – […]
Read MoreWe’ve seen it and heard it a thousand times – the flawless model posing in an ad for facial-blemish cream… an extremely powerful cleaner that removes every trace of dirt in one effortless wipe… the picture-perfect baby modelling the 100% waterproof diaper. In these scenarios, there’s not even a hint of a single red spot, […]
Read MoreI continue to be surprised by some of the world’s largest companies. Their email communications are still conducted on the virtual equivalent of plain white pieces of paper. When it comes to companies’ digital relationships with customers, security, user friendliness, and technology must all work together, and they all must reflect the brand’s signature style. […]
Read MoreTobacco firm’s continued sponsorship is worth $100 million to Formula One racing team By RICHARD GILLIS Racing fans got a good look at Ferrari’s new Formula One cars in the opening Grand Prix of the 2010 season in Bahrain: In one of the dullest races in recent memory, Fernando Alonso completed 49 laps without incident […]
Read MoreI have two simple questions for you. How good is your brand? Is it the best or what? Well, I guess this leads to those classic immeasurables… When is your brand good enough? When do you decide that your brand has reached the highest possible level? When can you afford to be truly satisfied with […]
Read MoreLast week, I discussed five aspects of your brand’s online presence with the objective of ensuring that you’re not on the way to committing online brand suicide. This week, I offer you five more questions for this online self-analysis. If you manage to answer yes to all the questions, your brand is well on its […]
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