May 2011

  • Wall Street Journal: Buyology pressures Ferrari to quit Marlboro barcode logo!

    Here’s one for the books. Ferrari racing, for many years emblazoned with Marlboro livery, has succumbed to significant pressure and removed the subliminal and highly controversial bar-code logo from its Formula One cars. As this WSJ article reveals, Lindstrom’s best-seller Buyology played a major role in Ferrari’s decision. Based on the findings from the book, […]

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  • Absolut Branded Language

    Disney, Kellogg’s, and Gillette are three completely different brands with one commonality. Over the past decade, they’ve established a branded language, whether they know it or not. In my latest book, we found 74 percent of today’s consumers associate the word “crunch” with Kellogg’s. Another 59 percent consider the word “masculine” and Gillette as one […]

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