By Martin Lindstrom Wed Oct 26, 2011 Imagine going to work on a Monday, only to find that everything in your work environment changed overnight. The corporate reception area is gone, along with the receptionist, who could barely be bothered to acknowledge the likes of you, anyway. The corporate vision and “Have A Great Day” […]
Read MoreBy Martin Lindstrom Wednesday October 19th 2011 Forget poking on Facebook or IMing people, shaking a hand or putting an arm on someone else’s shoulder is where social interaction really begins. In Japan, this need for touch has extended to a focus on pets, including cafes for petting cats. Will emphasizing touch be a new […]
Read MoreBy Martin Lindstrom Tue Oct 11, 2011 Steve Jobs was one of the best business strategists of our time. So what lessons can we take from Apple’s moves over the years? Before speaking at a conference last year, I received a rather unusual instruction. It said, “Dear speaker, we urge you to avoid any references […]
Read MoreBy Martin Lindstrom Fri Sep 30, 2011 The social network is watching your every move, and your friends. And while it isn’t as nefarious as Big Brother, do we really want our profiles to become another marketing space? Imagine arriving home to find a package on your doorstep. Is it a surprise gift? Chocolates or […]
Read MoreI guess most people a few years ago would have viewed the advertising business as innovative. Advertising was responsible for inventing many of the messages we encountered on the street, in our homes and in our work environments. It was the advertising folks who originated the ideas communicated into those environments, ideas that captured the […]
Read MoreIf I asked you what a banner ad is worth, your answer probably would be, “It depends.” If I asked you what a television commercial, a billboard ad, a store display sign, or a radio spot was worth, your answer would probably be the same. And your answer would mean that worth depends on the […]
Read More(first published in Fast Company June 08 2011) How well would you say you know your consumer–not just the broad-stroke stuff, either, like their income or marital status. How many of them brush their teeth in the shower? (Answer 4% of the general consumer populace.) How many of the teenagers routinely grab a box of […]
Read MoreBy MARTIN LINDSTROM Published: September 30, 2011 With Apple widely expected to release its i-phone 5 on Tuesday, Apple addicts across the world are getting ready for their latest fix. But should we really characterize the intense consumer devotion to the iPhone as an addiction? A recent experiment that I carried out using neuroimaging technology […]
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