December 2011

  • Fast Company: Why Your Car Is The Next Advertising Battleground

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – December 13, 2011 Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald’s just down the street. Imagine this: You’re taking the family for a ride in your new Toyota, when […]

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  • Harvard Business Review: Shopping Carts Will Track Consumers’ Every Move

    By Martin Lindstrom: Marketing consultant and author of Brandwashed December 9, 2011 This post is part of the HBR Forum, The Future of Retail. A couple of months ago, I found myself, of all places, in the research lab of one of the largest shopping cart manufacturers. I had been invited to preview a prototype for […]

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  • Fast Company: Online Stores Turn Savvy Shoppers Into Gamblers With Vegas-Style Tactics

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – December 6, 2011 The tactics casinos use to keep players making bets until they leave at a loss are coming to your online shopping experience. Have you ever made a decision not to buy a product, and then found yourself having a last-minute change of mind? Or have […]

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  • Fast Company: The 3 Best Cheap Marketing Moves Of All Time

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – November 30, 2011 Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts. Some years ago I decided […]

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