January 2012

  • Fast Company: Thou Shalt Covet What Thy Neighbor Covets

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – January 23, 2011 When it comes to the things we buy, what other people think matters. A lot. Here’s how the desires of strangers–inflamed by branders and marketers–mysteriously become our desires, too. Many of us spend our days–or at least part of them–quietly cursing our fellow […]

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  • TIME Magazine: The Secret Cause of Buyer’s Remorse

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – January 10, 2011 Being able to hold things before we buy them makes us more satisfied with our purchases. In 2011, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more […]

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  • Fast Company: Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – January 10, 2011 It’s when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake. First, the waitress placed a small wooden box in front of […]

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