February 2012

  • Fast Company: Brands Get Physical To Build Trust

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – February 22, 2011 From handshakes to hardware, intimate signals constantly affect us in life. As the world becomes increasingly digital, we are losing many sensory signals that once moved us. Here’s what can companies do to reclaim these touching moments. I’m sure you’ve had the experience […]

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  • Fast Company: The Future Of Ethics In Branding

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – February 13, 2011 Last year, I received an email I will never forget: One of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email […]

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  • Fast Company: We Know What You Want & When You’ll Buy It

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – February 7, 2012 A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds. It’s an accepted fact that is no longer in dispute. Scientists working […]

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