May 2012

  • Fast Company: Identify Your Customers, Make Them Love You, & Keep Them Hooked

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – May 23, 2012 Every company is struggling to nail down their core target group. If only they could define it, life–or at least business–would be a whole lot easier. They could then channel resources and focus energy in the right direction. But a target group consists […]

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  • Fast Company: Why You (Yes, You!) Are The Future Of Branding

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – May 16, 2012 New research shows just how much we love to talk about ourselves. Twitter and Facebook have built massive platforms on this premise. How long before many other brands grab a piece of our action? You run through the latest collection of your party […]

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  • TIME Magazine – “Living in the Moment”: The Latest Marketing Meme

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – April 2, 2012 It’s a message that makes us feel strangely optimistic and important. It also gets us to buy stuff. I recently found myself eavesdropping on a conversation at a cafe between two men in their twenties. “I want to try live more in the moment,” […]

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  • Fast Company: How I Busted Out of My Addictive Technology Loop

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – May 8, 2012 As with all addictions, our intense fascination with life-changing tech must be managed. I found this out the hard way–when my rental car met the parking garage wall. Recently I was sitting around the boardroom table of a major security company in […]

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  • Fast Company: How Enemies Power Innovation

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – May 1, 2012 What we can all learn about the art of business from Pepsi’s epic war with Coke and Apple’s public dust-ups with Microsoft. Not long ago I spoke with a group of teenagers about branding. Soon enough the subject turned toward Coca-Cola. For my […]

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