The Ministry of Common Sense is (almost) here : Jan 2021
By Martin Lindstrom: Marketing consultant and author of Brandwashed – June 14, 2012 What bottles of rare, 170-year-old champagne, rescued from a shipwreck at the bottom of the Baltic Sea, tell us about the power of a brand’s story. And what we are willing to believe about why we want what we want. What occurred in […]
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