July 2012

  • Fast Company: How Many Lives Does A Brand Have?

    By Martin Lindstrom: Marketing consultant and author of Brandwashed – July 3, 2012 It’s said that cats have nine lives, but how many lives does a brand have? The answer, it seems, is definitely more than one. Recently, in Shanghai, a friend took me to one of the city’s most sophisticated luxury malls. She was excited […]

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