The Ministry of Common Sense is (almost) here : Jan 2021
In Lindstrom’s ground-breaking $7 million neuromarketing study, he explores the truth and lies about why we buy. Lindstrom’s New York times and Wall Street Journal international best-selling book peers deep inside the brain (literally) using fMRI to discover the precise areas being ‘lit up’ in response to brand and advertising messages exploring… Why did most […]
Read MoreBy Martin Lindstrom: Marketing consultant and author of Brandwashed – February 13, 2011 Last year, I received an email I will never forget: One of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email […]
Read MoreBy Martin Lindstrom: Marketing consultant and author of Brandwashed – February 7, 2012 A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds. It’s an accepted fact that is no longer in dispute. Scientists working […]
Read MoreBy MARTIN LINDSTROM Published: September 30, 2011 With Apple widely expected to release its i-phone 5 on Tuesday, Apple addicts across the world are getting ready for their latest fix. But should we really characterize the intense consumer devotion to the iPhone as an addiction? A recent experiment that I carried out using neuroimaging technology […]
Read MoreOct. 5 (Bloomberg) — Martin Lindstrom, author of “Buyology: Truth and Lies About Why We Buy”, talks with Bloomberg’s Julie Hyman about consumers and brand loyalty. Lindstrom says there’s a “strong” mental correlation between brands and religion. Watch the Bloomberg interview 00
Read MoreNow Hear This Monday March 1, 2010 By Jeffrey Kluger If you’re like most people, you’re way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials. That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising […]
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