ABC View from the Bay Interview: ABC View from the Bay Interview

VIEW FROM THE BAY was broadcast live on Wednesday, November 12, 2008 at 4:05 PM

Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette packs have on the consumer? Martin Lindstrom explains how most are lured to buy, even though they may not even know it. Lindstrom answers the question “Can subliminal advertising really influence our behaviour?”.

 

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