Posted on July 16, 2015 | By lindstrom

Brand Sense

With Brand Sense, Lindstrom delves deep beneath the surface to explore the human senses and how these are activated in the decision making process. The reliance on a 2-dimensional sensory advertising world becomes the catalyst to the question: why? We have 5 senses available, Lindstrom contends, why not use them all to make a brand truly touch its market. He explores this notion, and how marketers, armed with this knowledge, are able to push the purchase buttons – stronger than ever before. The WallStreet Journal called BrandSense “…one of the 5 best marketing books ever published.”

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