"I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!"
- Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
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New York Times and Wall St. Journal best-selling author and global marketing expert, Martin Lindstrom, has been on the front lines of the branding wars for over twenty years.
Now he turns the spotlight on his own industry, exposing, for the first time ever, the full extent of the psychological tricks and traps that companies devise to manipulate us to buy.
From the bestselling author of Buyology comes Brandwashed, an insider's shocking look at how today's corporate global giants conspire to obscure the truth and influence our minds.