Posted on March 04, 2016 | By Eiler Pedersen

How your grocery store shapes your behaviour

Whether you realize it or not, some people, places, and situations license you to behave in certain ways you otherwise wouldn’t. According to the growing field of embodied cognition, these “permission zones” allow us to enter an alternate emotional space—sometimes by stepping into a literal one, like a zoo, movie theater, or fast food joint.

Other times, an event or behavior can transform the place where we already are—like the office—into one where we have a certain behavioral latitude that we didn’t just moments before.

Read more of this Fast Company Article here

Posted in: Insights

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