Whether you realize it or not, some people, places, and situations license you to behave in certain ways you otherwise wouldn’t. According to the growing field of embodied cognition, these “permission zones” allow us to enter an alternate emotional space—sometimes by stepping into a literal one, like a zoo, movie theater, or fast food joint.
Other times, an event or behavior can transform the place where we already are—like the office—into one where we have a certain behavioral latitude that we didn’t just moments before.
Perhaps, more than any other environment, grocery stores make the most of this research. Why? Grocery stores are expertly constructed to squeeze every dollar out of your shopping trips.
Posted in: Insights